For more than a dozen years Apple has introduced a new line of iPhones every September. This month is no different with the highly-anticipated announcement slated for Tuesday, Sep. 9 from the Apple Park campus in Cupertino at 10 a.m. PDT.

Not only does the company plan to unveil the new iPhone 17, they will also introduce new Apple Watches and other devices. The reveals have been tagged “Awe dropping.”

Watch the event live on Apple’s YouTube channel, or you can watch it here.

Anticipated is a trilogy of major design upgrades for the iPhone parceled out over the next three years. This year, an “Air” version of the iPhone will have an ultrathin body; next year, there will be a foldable iPhone; and in 2027, a glass-based 20th anniversary iPhone is planned.

The company has recently faced criticism for falling behind other competitors on AI upgrades, and they are leaning into next generation features of its top product to help buoy the stock. Strong iPhone sales boosted Apple stock in its July earnings report.