What is a Maverick? The Maverick is a compact pickup truck built in the Hermosillo, Sonora, Mexico assembly plant and sold in North America by Ford. The 2025 Maverick is a compact pickup truck known for its hybrid powertrain option, relatively affordable price and surprisingly capable utility.

For 2025, Ford has updated the Maverick with a larger center stack touch screen and introduced a sport truck version called the Maverick Lobo. Maverick offers both a hybrid and a turbocharged 4 cylinder engine, with the option of front wheel drive (FWD) or all wheel drive (AWD).

Some of the key features and updates on the 2025 Ford Maverick pickup truck:

Hybrid Powertrain: The Maverick is available with a 2.5 liter hybrid powertrain that combines a 4 cylinder engine with an electric motor, offering great fuel economy.

Lobo Trim: The Maverick Lobo is a sport pickup truck variant with unique styling, performance enhancements and suspension upgrades.

Updated Technology: The 2025 model has a larger 13.2 inch infotainment touchscreen.

Updated Exterior: Dark appearance LED headlamps, a redesigned front grille and all new wheel designs are featured on the 2025 models.

Updated Interior: New trim colors and materials, along with new accent options, are new for the interior.

Drivetrain Options: Buyers can choose between a standard hybrid FWD, a 2.0-liter EcoBoost engine with AWD, or the Maverick Lobo with its specialized AWD system.

Towing and Payload: The Maverick offers a 4,000 pound towing capacity and a 1,500 pound payload capacity.

Affordability: The Maverick is positioned as a more affordable alternative to larger pickup trucks like the Ford Ranger and the F-150.

While it’s difficult to pinpoint the exact number of compact pickup trucks sold today, we can look at the recent trends and sales figures. In 2024, sales of compact pickups, like the Ford Maverick and the Hyundai Santa Cruz, were over 162,000 units. The compact truck trend is showing growth, with projections for an increase in 2025. Hedges & Company notes that pickup trucks as a whole are seeing increasing sales too, with a projection that 3 million brand new pickup trucks will be sold in model year 2025.

To showcase this new 2025 compact pickup truck, this week Ford sent me a Maverick XLT to test drive and review. The base window sticker price for this hybrid AWD edition is $28,895. The options on the test truck are: the special equipment group 301A for $2,220, the bed tie down locking rails for $225, the 4K towing package for $745, the XLT luxury package for $1,890, and the Ford co-pilot 360 with rear parking sensors for $795. The manufacturer’s suggested retail price (MSRP) , including the $1,595 delivery charge, is: $36,860.

After adding in the state and local sales tax, plus the DMV and dealer fees, the out the door and in your garage total purchase price came to $41,468. At just 468 bucks over $41 Grand, this is a great buy in the compact pickup truck market. You probably get 90% of what a full size pickup truck can do for $20,000 less, plus you get 34 MPG highway, 37 MPG combined and a whopping 40 MPG in city driving. All this for less than $41,500!

In my opinion, a Ford Maverick is one of the best buys in all of the pickup truck market, as you get a 5 passenger vehicle with 4 doors, a pickup bed to haul your stuff around, a 4,000 pound towing capacity, and 40 miles per gallon on regular gas just driving around everyday. What more can you ask for? Oh yeah, a base price that starts at only $28,895. This is why a new 2025 Ford Maverick is the best buy in the entire PU truck kingdom.

The 2025 Ford Maverick appeals to a wide range of buyers, particularly those who want a truck, but don’t need the size or cost of a full size pickup. It’s popular with city folks who appreciate its maneuverability and fuel efficiency, especially the hybrid version, as well as those needing a practical vehicle for light duty tasks and hauling.

Here’s a more detailed look at the typical Ford Maverick buyer:

City Dwellers: The Maverick’s compact size makes it easy to park and navigate urban environments, making it a good choice for city living.

Eco Conscious Drivers: The hybrid powertrain offers excellent fuel economy, attracting buyers who prioritize fuel efficiency.

Those Seeking Value: While prices have increased slightly, Maverick still offers a compelling value proposition compared to larger trucks, particularly when considering its features and capabilities.

Active Lifestyle Enthusiasts: The truck bed and towing capacity make it suitable for hauling bikes, camping gear, and it can tow several types of recreational equipment.

First Time Truck Buyers: The Maverick’s approachable nature and smaller size can be a good entry point into the pickup truck market.

Downsizers: Individuals who previously owned larger trucks, but are looking for a smaller, more manageable vehicle, often find the Maverick very appealing

The Ford Maverick is a popular pickup truck choice due to its affordability, fuel efficiency, and surprisingly spacious interior for a compact truck. It’s a versatile vehicle that can handle various tasks, from hauling weekend gear to tackling everyday needs. Its compact size makes it easy to maneuver and park, particularly in urban environments. It gets fantastic gas mileage at 40 MPG and it’s priced right, especially for a pickup truck.

So, call, click or visit your local Ford dealer for a test drive, and a Bottom Line price review, on the new 2025 Ford Maverick XLT AWD Pickup Truck. And remember that the base price for a new Maverick starts at only $28,895. Maverick – Built Ford Tough.

The key to life is to learn something new every day, and by reading my Bottom Line review, I hope you did just that, learned about something new and exciting. So, be smart, stay safe, and just breathe. Remember, You Are What You Drive, and maybe, just for those reasons alone, you should Drive one, Buy one, Today. Drive safely, have a great day, and enjoy the ride, as the future looks nice and bright – Tony the Car Guy.

This Bottom Line new vehicle review is a Nut & Bolt and Dollars & Sense editorial provided by Tony Leopardo. Tony the Car Guy is an automotive writer, editor and publisher in the San Francisco Bay Area. If you have a question, or comment for Tony, send it to [email protected] and visit AutoWire.Net at www.autowire.net