(Bloomberg/Craig Trudell) — Tesla Inc. managed to pique the interests of investors with a series of social media posts that sent the carmaker’s shares higher Monday.
First, the company posted a video clip of a black hubcap-like object with a Tesla logo spinning before flashing the numbers 10/7, likely referencing a product unveiling on Tuesday. A second post appears to show a car parked in pitch-black darkness, revealing only its headlights.
Tesla shares traded up as much as 4% shortly after the open in New York. The stock slumped late last week after the company posted a record quarter of car sales that will be difficult to replicate now that federal electric-vehicle subsidies have expired in the US.
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Tesla last added a new product to its lineup almost two years ago with the Cybertruck, and the polarizing pickup has been a disappointment. Executives have said a more affordable version of the Model Y is on the way to help buoy sales now that US EV tax credits have ceased.
One other product that’s been in the works is the second-generation Roadster, a prototype of which was shown in late 2017. Chief Executive Officer Elon Musk said in February 2024 that Tesla would aim to ship the car this year.
(Updates share move in the third paragraph.)
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