Walmart unveils 2025 deals for Black Friday and Cyber Monday

Thanksgiving and Black Friday, which fall on Nov. 27 and Nov. 28, are one month away, give or take a few hours.

Walmart on Monday unveiled a three-part sales timeline, and as has become tradition, Black Friday season stretches across the second half of November and into December.

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“For years, Walmart has owned Black Friday — and this year we’re proving why,” John Furner, the president and CEO of Walmart U.S., said in a news release. The sales include “dropping up to 60% off top brands and offering thousands of deals under $20, making it clear: nobody does low prices like we do,” he added.

Here is what to expect from America’s largest retailer:

Nov. 14 through 16 is the first sale, with early access for the company’s Walmart+ paid shoppers club that starts Nov. 13. at 4 p.m. Pacific in San Diego.

The second sale runs Nov. 25 through 30. The first two days are online only. Starting Nov. 28, deals are available online and in stores. Again, Walmart is giving its loyalty members early access, starting at 4 p.m. Pacific on Nov. 24.

Part three is Cyber Monday, an online-only sale that begins at 4 p.m. on Dec. 1. “Walmart is bringing back its biggest lineup of deals, including thousands of gifts under $20 and top brand savings on Apple, Dyson, LEGO, and Levi’s,” the company said.

Here is a sample of the deals, which include toys, tools, vacuums, tires and more:

A 98-inch TCL brand QLED 4K Google TV will be priced at $998, down from $1,798.

A 1500-watt portable space heater from Dreo will be priced at $38.99, down from $99.99.

Goodyear’s Reliant tires will be $30 off. This all-season tire line is a “reliable” choice for “everyday drivers,” according to The Tire Reviews.

A Cricut Explore 3 bundle will be priced at $197.99, down from $410.

A Dyson V12 Detect cordless vacuum will be priced at $399.99, down from $729.

Deals on toys include a Barbie Malibu Travel Playset, a 14-foot Sportspower Bounce Pro trampoline, Melissa & Doug Chunky Puzzles and a Ford 24V Ride-on, each 50% to 65% off.

Retail analysts look to Black Friday as one bellwether for the holiday shopping season and the overall vitality of the consumer economy.

A forecast from the National Retail Federation paints a bright picture, with one caveat:

“Consumers plan to spend $890.49 per person on average this year on holiday gifts, food, decorations and other seasonal items,” the National Retail Federation’s annual consumer survey found. “The amount is the second-highest in the survey’s 23-year history and falls only 1.3% less than last year’s record of $901.99.” While spending is expected to be lower than last year, it will also beat every other year, according to the forecast.

“Time and again, Americans prioritize spending on loved ones for holidays despite economic uncertainty,” Katherine Cullen, with the National Retail Federation, said. “With more consumers planning to seek out sale events this year, retailers are prepared to deliver on deals and value to ensure consumers have everything they need to make the holiday special.”

However, this near-record high spending will unfold amid persistent inflation and new tariffs. Consumers said tariffs will shape their holiday spending.

“Tariffs remain top of mind for most holiday shoppers, with 85% anticipating higher prices because of tariffs,” the survey, which polled 8,247 adults in early October, found.

Families with children are expected to increase their gift budgets by more than $30 on average, from $710 to $743, it also found.

More people said they will postpone holiday shopping until Thanksgiving weekend: 63% this year, up from 59% last year.

Gift cards were the most wished for gifts, according to this survey. Half of people are pining for those. In second place were clothing and accessories, with 46% wishing for those. Books and other media came in third, at 27%. Electronics, at 22%, was the least popular category, according to this survey.