Every Halloween Google touts the top Halloween search trends on their site, Frightgeist.
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No surprise to many but Netflix’s most watched show, KPop Demon Hunters, dominated top costumes search this holiday. Not only did the members of HUNTR/X (Rumi, Zoey, Mira), the pop group that slays evil spirits on the side, make the overall top 10, but naturally so did the stylish demons themselves (Jinu, Baby Saja, Derpy the Tiger).
Other characters from film also made the list including Chicken Jockey (Minecraft), Elphaba (Wicked) and The Lorax.
Here is Google’s overall top 10 most searched costume list 2025:
1. Rumi (from KPop Demon Hunters)
2. Zoey (from KPop Demon Hunters)
3. Mira (from KPop Demon Hunters)
4. Jinu (from KPop Demon Hunters)
5. Baby Saja (from KPop Demon Hunters)
6. Chicken Jockey (from Minecraft)
7. Labubu
8. Derpy the Tiger (from KPop Demon Hunters)
9. Elphaba (from Wicked)
10.The Lorax
