Right off California’s iconic Highway 1, Pismo Beach is a standout destination for a coastal getaway. A drive into downtown starts with neon-signs lighting up the streets, continues with bright smiles from surfers crossing roads with boards in hand, and ends at the iconic Pismo Beach pier stretching out into the Pacific. Golden sand beaches span both directions, with rolling sand dunes to the south and dramatic cliffs leading into green hills to the north.

This jaw dropping scenery is accompanied with friendly locals and bustling downtown, making it an obvious choice for USA TODAY’s 2025 Best Coastal Small Town in America. Winning the #1 spot is an honor that doesn’t surprise those who know and love this place. The laid-back spirit combined with endless adventurous and relaxing activities make it a timeless place to visit.

Live the Moment

On the central coast, the pace of life naturally slows down. Whether it’s a sunrise stroll on the sand or an afternoon by the pier with a cup of locally roasted coffee, visitors leave their worries beyond the town limits and are drawn to the beauty of the present moment.

Visitors and locals wander the promenade, stopping in boutiques, surf shops, and restaurants where the day’s catch is often on the menu. Whether savoring fish tacos or watching the sunset with toes in the sand, relaxation is palpable with every breath of fresh ocean air.

Where Trails Lead to Tidepools

Pismo Beach has an unbeatable blend of outdoor adventure and coastal wildlife. From the bluffs of the Pismo Preserve, hikers and bikers are treated to panoramic views of the Pacific and the rolling hills beyond. The preserve’s scenic trails are within minutes of downtown and open up a wild and untouched side of the town.

The adventure continues as one wanders toward the water. Sandy beaches and rocky coves are covered with curiosities to explore—from crabs and starfish in the tidepools to monarchs flying by and humpback whales breaching in the distance. Kayakers wander the caves in the cliffs of Shell Beach, while adrenaline seekers ride ATVs around the network of sand dunes in Oceano.

Every day is a new show from nature with an open invitation to experience it how one wants.

Sip into

The serenity of nature pairs perfectly with the peaceful town experiences. Oceanfront resorts and full-service spas allow visitors to relax further into their getaway. Watch waves crash against the shore for hours from an oceanfront balcony or heated pool on the water.

Just inland, the renowned Edna Valley wine region awaits with a variety of highly regarded, boutique wineries to explore. Take a day to explore different vineyards, do an easy downtown wine tasting, or simply grab a bottle of the world-class Chardonnay or Pinot Noir to bring to evening dinner.

Classic California

In late May, Pismo Beach embraces the nostalgic side and brings in visitors from all around the world for the annual Classic Car Show. Vintage cars line the streets with passionate and energized travelers that wait all year for this event. Visitors see the epitome of town’s love for tradition and community, and get a chance to relive California’s golden era on the coast.

Even outside of the event season, Pismo radiates that classic California charm with wide-open beaches, fresh seafood, and a town that greets everyone with a smile. The signature mix of wildlife, outdoor adventures, and simple coastal comfort provides a refreshing escape for all. It’s the perfect time to plan a stay and experience the peace.

View our lodging specials to book your escape or learn more at experiencepismobeach.com