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Orange House, a leading name in eco-friendly home care, is taking a significant step forward in its U.S. expansion strategy through its 2025 Costco Roadshow campaign. Building on strong momentum from earlier this year, the brand is introducing its natural cleaning solutions to mainstream American shoppers, reinforcing its commitment to making safe, effective, and sustainable products more widely accessible.
The Costco Roadshow series marks a strategic milestone for Orange House, showcasing its efforts to connect with health-conscious consumers, families, and individuals who are increasingly seeking safer alternatives to chemical-heavy household products. Historically popular among Asian-American shoppers, Orange House is now focused on broadening its reach to include non-Asian and mainstream audiences who value clean-label, environmentally responsible products.
Since its initial launch at Costco, Orange House has used these Roadshow Events as an opportunity to directly engage with customers, offering live demonstrations and educational sessions that highlight the unique qualities of its product lineup. Shoppers have been able to experience firsthand how Orange House’s natural ingredients deliver powerful cleaning results without compromising on health or sustainability. The overwhelmingly positive response has confirmed that today’s consumers are eager for safer, eco-friendly home care options.
Central to Orange House’s appeal is its innovative product formulation. The brand’s signature offerings—including laundry detergent, laundry pods, and hand soap—feature food-grade orange oil, a natural degreaser known for its strong yet gentle cleaning power. Utilizing exclusive micellar orange oil technology, Orange House’s products effectively capture and break down dirt and oil at a microscopic level, ensuring surfaces are thoroughly cleaned without leaving behind harmful residues. Certified low-allergen by PCR standards, these solutions are safe for every member of the family, including young children and pets.
Orange House’s focus on sustainability extends beyond product formulation. The brand’s commitment to reducing environmental impact is reflected in its packaging, production processes, and overall brand ethos. By combining cutting-edge science with the power of nature, Orange House is redefining what it means to have a clean home—one that’s healthy for both people and the planet.
The brand’s next phase of outreach includes Costco Roadshow appearances scheduled across the Bay Area, locations and dates coming soon.
Each event offers shoppers the opportunity to explore Orange House’s natural cleaning solutions up close, learn about the science behind the brand, and enjoy exclusive in-store promotions. Brand representatives will be on-site to provide product demonstrations, answer questions, and share insights into how Orange House is leading the way toward a healthier, greener future for household care.
“Our goal is to make sustainable, effective cleaning products available to every home in America,” said a spokesperson for Orange House. “By partnering with Costco, we are able to reach a wider audience and show consumers that they don’t have to choose between powerful performance and environmental responsibility.”
Orange House’s entry into a major retailer like Costco is a major achievement in its broader retail expansion plan. In addition to the ongoing roadshows, the brand continues to grow its presence online via Amazon and is actively working to secure placement in national and regional retail chains across the United States. As consumer demand for eco-friendly and non-toxic products continues to rise, Orange House is well-positioned to become a household staple for those who value safety, performance, and sustainability.
For more information about our products, go to https://orangehouseglobal.com
