By Randall Williams, Bloomberg

Google has named Golden State Warriors guard Stephen Curry the company’s performance adviser for Google Health and Fitbit wearable technology products, part of a multiyear partnership with the NBA superstar.

Curry and his team will work with Google’s health experts to test the company’s personal health coach and collaborate with AI engineers to fine-tune products, train algorithms and design future product experiences. Terms of the deal were not disclosed.

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“Leveraging every piece of tech that Google has piqued my interest on how I could utilize some of their tech as an athlete,” Curry said in a video interview with Bloomberg News.

Fitbit has become a pillar of Google’s health and hardware strategy since the tech giant completed the acquisition in 2021. Fitbit’s focus on fitness tracking is important for fueling Google’s AI development because the health data it records could help the tech company generate personalized and predictive wellness insights for users. The Pixel Watch line now targets the premium smartwatch market.

On Wednesday, Google will host an event to announce the Pixel 10.

“All the new features with the Pixel 10 coming out, the wearables that we have coming out, I can put my personal touch on them,” Curry said.

Google’s relationship with Curry dates back to 2015 when he was a guest judge for a Google Doodle competition. In 2021, he was featured in a Google Photos ad, and later they worked together to raise awareness for Black-owned businesses in Oakland, California.

Conversations about signing this new deal began two years ago, Curry said.

“This is a pivotal moment for sports and technology,” said Sarah Kennedy, vice president of marketing at Google Cloud. “Tools like the AI Basketball Coach, powered by Gemini, are practical innovations that are redefining how athletes approach training, performance and recovery.”

Curry is the third highest-paid NBA player of all time in terms of on-court earnings, making $470 million over the course of his 16-year career, according to Spotrac. He trails only LeBron James and Kevin Durant.

Off the court, Curry has several business ventures. His Thirty Ink, which combines his business entities across brand partnerships, media, investments and philanthropy, includes his production company Unanimous Media and his bourbon brand Gentleman’s Cut.

Sportico estimates Curry earned about $100 million from endorsements last year, ranking first in the world among NBA players. His endorsements have included JPMorgan Chase, Callaway Golf, Rakuten and the Subway sandwich chain. He also has a long-term deal with Under Armour where he serves as president of Curry Brand.

His investments include Tiger Woods and Rory McIlroy’s TMRW Sports, Nirvana Water Sciences and Unrivaled, the 3-on-3 basketball league founded by WNBAers Napheesa Collier and Breanna Stewart.

–With assistance from Davey Alba.

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